Tuesday, 11 March 2014

Context of practice lecture 7

Advertising

Sex sells
Deisel uses this in their advertising and underneath they put "unfortunately we sell jeans" which is quite comical.
What is good about advertising?
-it drives global economies
-drives creativity
-it is a very powerful form of art
-art feeds advertising and advertising feeds art.
People have used painting like Salvador Dahlis clocks and turned he clocks into wheels which turn it into advertising a car! 
-it shapes popular culture
-it is endlessly entertaining
-it can enlighten or inspire
-it reflects values hopes and dreams
-challenges you to do something
-questions social norms and attitudes
-raises social awareness


1st "wave of creatives" were revolutionaries who were creating utopia 
2nd "wave" created persuasive communication to fulfil peoples dreams. 

No comments:

Post a Comment